Kate Upton is on the cover of Health magazine and this isn't just a normal magazine cover for her because she's taking a stance.
She posted on Instagram that she's on the September cover the magazine and she believes that we currently live in a world surrounded by filters and retouching creating unrealistic expectations.
Kate decided to take a stance against the retouching of photos and did the whole photoshoot embracing her raw true self.
She gave birth to her daughter back in November, she decided that it's important for her daughter to embrace her true self.
When it came to the retouching of photos in everyday life she says, "People are staging Instagram shots and retouching those pictures. That's the new norm and then we believe that's how people actually look, and think we should look that way too."
She believes that this photoshoot is a step towards embracing real life and that the overall goal in life should be for you to "be the best you can be not try to look like someone else."