Taylor Swift vs scalpers

If you have wanted to see a great show like Taylor Swift but you couldn’t get tickets unless you bought them through a scalper. Good news, Taylor is taking on scalpers and is coming out money ahead. After her 2015 tour it was estimated that she lost out on $150 million in revenue because she sold tickets below market value. For her latest tour she worked with Ticketmaster on verification process that would confirm purchasers were real fans and unsold seats prices were jacked to prices around $700 dollars. She made about 50 million dollars additionally by doing this. Check out the story HERE!


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