Build a bear, good or bad PR today?

posted by Randy - 

Build a bear had a deal today where you paid your age and USA today said that it was so successful that it failed.. There were so many people in line everywhere that they had to shut down the lines. In Des Moines there were 3500 people in line and they only expected around 200 people. I’ve never done this but I assume it can’t be a 5 minute process….how long are you going to wait VS your savings. Even at minimum wage if you waited a couple of hours you are out $14 and 2 hours of your life hoping to save……$5 bucks? I will say this, great promotion for Build A Bear because everyone is talking about their company today. Story is HERE!

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