This morning it happened, I HOP changed their name. now it’s iHob….you probably think that’s for burrito or bacon. Nope, it’s for BURGER! The twitter comments from competitors have been pretty brutal. Wendy’s said “Can’t wait to try a burger from the place that decided pancakes were too hard”. Red Robin said “We’re as serious about pancakes as IHob is about burgers”…keep in mind Red Robin doesn’t have breakfast. I wonder how much freedom social media experts have to express smarty responses like this. Full story HERE!
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